What we build it with
The tool is chosen by the job. Some flows belong in a no-code builder your team can read, some need code, and the parts that involve reading and judgement use language models with rules and a person around them.
n8n
An open-source workflow engine we host for you or run in the cloud. Our first choice when you want full control, complex branching and no per-task pricing.
Right whenThe workflow is business-critical, or volumes are high enough that per-task pricing starts to hurt.
Make and Zapier
Quick to build and easy for your own team to read, with thousands of ready-made connectors to popular apps.
Right whenThe flow is straightforward, or you want your team to see and adjust it themselves.
WhatsApp and messaging
The official WhatsApp Business API through WATI, Twilio, Gupshup or Interakt: approved templates, replies, broadcasts and a clean handover to a person, on a verified number.
Right whenYour customers already live on WhatsApp and expect an answer within minutes.
Voice and missed calls
Twilio, Exotel and MSG91 for call routing, missed-call capture, SMS and OTP, and call transcription that feeds your CRM.
Right whenEnquiries arrive by phone and too many of them are lost when nobody picks up.
Language models and documents
Claude and OpenAI for the parts that need reading and judgement: understanding a message, pulling fields from an invoice, drafting a reply. Always inside rules, with a person approving anything costly to undo.
Right whenThe work involves free-form messages, scanned documents or voice notes.
Custom code
Python and Node.js services when a tool has no connector, the logic is heavy, or data has to stay on your own servers.
Right whenYou have an unusual system, strict data rules, or logic that no-code tools cannot express cleanly.